Saturday, November 05, 2005

Greed motivates Singaporeans

Every year there is a contest where people motivated by greed come together and waste days of their time hoping to win a brand new ah beng car. This is the Subaru Challenge, and the prize is an Impreza TS. The idea is to keep their hand on the car for as long as possible. They are given 4 5-minute breaks daily at 6 hour intervals, and the rest of the time they are standing in the blazing sun or pouring rain. The event is like a zoo where the participants, or victims of their own greed, are on display.































Some have expressions of determination.



Others look like they are going to wilt any moment.

















The crowd is not limited to young musclemen. Even aunties want to drive the latest ah beng Subaru Impreza.



All kinds of patterns emerge to beat the exhaustion. Some squat, but there is no bowl below to complete the effect.



Others bring family members.







And yet others take off their shoes.





The whole event is a spectacle for many people. Some camp there to watch the victims and this is a show in itself.



Some spectators don't know why they are there.











It is now 25 hours since the event started. 52 teams of 2 are left. It rained at 6 am this morning. Now the blazing sun is hitting half the cars, and the rest are in the shade. They really want the car!



After 25 hours, all kinds of patterns really start to emerge.



























I like to go to these events to see the faces of the victims. These are the faces of self-inflicted suffering.











The organizers don't want anyone to die during these events, so they thoughtfully provide water sprays on the face every hour.



Not everyone is interested in the event. I don't know why they come either.



But I know why I come. To see cute babes like these among the spectators.





15 Comments:

Blogger moozilla said...

That's a "stolen" idea by Subaru :P

Vauxhall (European Car Manufac.) sponsored my Local Radio station a Vaxhall Astra for the winner, about 2 months ago - but instead of "keeping hands on car", contestants had to Kiss the car, non-stop (apart from 2 toilet breaks a day and meal times, which is stupidly short). The contest is call "Kiss My Astra", unsurprisingly.

November 07, 2005 11:51 PM  
Anonymous Nikholai said...

Well it's probably not greed for common people to take a bid for that fortune that may land in his bank account. Unless these people are all born in ivory tower then that's, conspicuously greed.

Don't be surprised, there are fellow citizens signing up for ADF with their life as stake. Anyway, I love this blog and you never fail to amaze me.

November 08, 2005 2:37 AM  
Blogger dereth said...

Hey man, haven't check back into your site for a while, glad to see you have added RSS to your site. (It wasn't there before right? ) Now I can easily check for Haro updates everyday.


Anyway, keep up the good work, I really enjoy visiting your site! Thanx for the great insight! ;-)

November 08, 2005 9:00 AM  
Blogger Exploded Toilet Bowl said...

Lol...I guess that's what we call 'perserverance'?

November 08, 2005 10:51 AM  
Anonymous Anonymous said...

To moozila: It cannot be a stolen idea. The subaru challenge started 4 years ago.

November 08, 2005 1:08 PM  
Blogger littlecartnoodles said...

If the same competition was held in San Francisco, Sydney, Tokyo, Hong Kong, Cape Town, London, Cairo, St. Petersburg, Sao Paolo, or anywhere else in the world, there would still be many eager participants.

November 09, 2005 7:36 PM  
Blogger OMFG!! said...

So who won the car??

It happens every year in Singapore...

That singapore life i guess...

November 09, 2005 10:20 PM  
Blogger MINYI! said...

just wondering.how long were u there @ ngee ann city itself to witness the whole thing?haha..u seem to have captured all the excitements! i esp love the aunty sitting around "not knowing what she's doing there"...=)

November 10, 2005 9:47 AM  
Blogger kachuaz said...

my friend kena fouled out??

dunno how come also..

November 12, 2005 12:24 PM  
Blogger shadesoflife said...

I find your blog interesting that I linked you.

November 12, 2005 5:07 PM  
Blogger Medulla said...

When all the fossil fuel in the world dries up (at the rate we're consuming it, I've no doubt that I'll see this happen within my lifetime), all the beautifully gleaming cars that you see in the pic will become rusting pieces of junk.

November 12, 2005 11:53 PM  
Blogger chan wah said...

Love your blog. You put time and energy on it. Most important you observe and report what you see.

November 14, 2005 1:17 AM  
Anonymous Anonymous said...

Has it ever occurred to you that many are there for the challenge? Bet you haven't even thought of all that this challenge encompasses! I'm not writing this because I was ever a participant, or even that I follow this event closely, but I admire those people who are able to persevere and hang on there, not just for the car, but to stretch their own mental and physical limits, conquering physiological and mental fatigue, striving on for themselves, for the friends who support them.

For some, it's a social event in itself, people hanging out together overnight just to support their friends, chit-chat, for a change of the normal mundane weekend activities.

If any party in this challenge is stupid enough to waste their time, apologies, but I have to say that fella is YOU. YOU, wasting your time taking pictures of people for a purpose you don't even understand, stating your cynical views without considering the true spirit of the event, and stupidly indulging in the self-deception that you are the smart one, the one having pity for the people whom you THINK ARE suffering, when you are actually the one wasting your own time critiquing something you can't fathom, can't appreciate and pathetically refuse to acknowledge.

Wake up, dude!!

November 18, 2005 11:42 PM  
Blogger Jaggae said...

oh my...those pics! You really think you're at the zoo ah...!

I think these guys really deserve our respect for that amount of guts and humility of admitting "I want a car, and I would do anything for it!"...I rather not have a car than to put myself through such torture...

November 21, 2005 11:07 AM  
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January 17, 2006 7:41 AM  

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